About Course
The launch is where business dreams are made — or fade.
Imagine the frustration of pouring your heart and soul into building your dream, only to launch to the sound of crickets. Imagine the feeling of posting and sharing your campaign, only to get two likes from your aunt and mother. Or setting a goal to raise $100,000 and only raising a tiny fraction of the amount.
We all know that sinking feeling. What went wrong?
Launching your entrepreneurial dream should never be a shot in the dark; every aspect needs to be meticulously planned. That’s why Launch Lab isn’t just a course—it’s the detailed schematics and inner workings of a successful launch, based on the culmination of years of experience orchestrating hundreds of launches, all distilled into a comprehensive blueprint that takes you from dreaming to thriving.
In this Course You’ll Learn…
- A comprehensive plan to launch on crowdfunding websites such as Kickstarter, Indiegogo, and others; including swipe files, templates and launch timelines.
- How to launch profitable information products and software
- How to launch on large platforms such as Amazon and Appsumo
- How to Get Qualified Leads that Convert to Backers With 90%
- How and why things go viral — and how to create viral expansion loops
- A “Secret” Backer Email Formula
- Achieve the Ultimate FOMO With a Simple Rewards Trick
- How to Track Untrackable Facebook Conversions on Kickstarter
- Social media marketing hacks — generate leads for free
About the Instructors
Ziga Berce, Head of Marketing at Scaleup, is a seasoned entrepreneur with a remarkable crowdfunding track record, securing over $70 million on Kickstarter and Indiegogo. He’s driven +20% YOY growth in two of the region’s largest communities, showcasing a talent for community building.
Ziga has efficiently managed international marketing teams (2 to 7 members) and won the Slovenian Chamber of Commerce’s best new idea pitch contest. His leadership spearheaded eight international B2C campaigns, boosting sales by 8%. Ziga managed the successful launch of Kickstarter in Slovenia, raising $4.3 million in two months.
As a marketing expert, Ziga has shared insights at 40+ global events on growth marketing, crowdfunding, and startups. He co-founded three startups, achieving a successful exit.
Danny Flood is the founder of the “School of Growth Hacking,” a vibrant business growth community for startups & solopreneurs with thousands of students that has been featured on Appsumo.
He is the author of multiple books and is one of the world’s leading marketing and growth hacking trainers, having taught in more than 20+ countries. A serial online entrepreneur and founder of two agencies, he has helped hundreds of clients to launch their businesses, as well as dozens of his own products, and has 25+ years of experience in direct marketing and sales.
Course Content
How to Enchant & Seduce During Your Launch 💎
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How to seduce people with your story
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