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Adobe Marketo Engage Architect Master Sample Questions (Q56-Q61):

NEW QUESTION # 56
What can reduce bounce rates in email campaigns? (Choose two)

A. Optimizing subject lines for spam filters
B. Regularly updating recipient preferences
C. Increasing A/B testing frequency
D. Removing invalid email addresses

Answer: A,D

NEW QUESTION # 57
Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to 'request a seat' on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized 'Event Score' field as a Webhook to calculate and provide a number to each Person record based on where they sit in 'the queue'. Once they receive this number, their Program Status is updated to 'Registered' if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?

A. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
B. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
C. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
D. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End

Answer: C

NEW QUESTION # 58
What factors should be considered when designing a lifecycle model? (Choose two)

A. The number of landing pages
B. Transition criteria between stages
C. Lead scoring thresholds
D. Campaign folder structure

Answer: B,C

NEW QUESTION # 59
Which report helps assess the success of an engagement program?

A. Engagement Stream Performance Report
B. Program Performance Report
C. People Performance Report
D. Email Performance Report

Answer: A

NEW QUESTION # 60
A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

A. Increase marketing spend on Tradeshows
B. Increase marketing spend on Live Events
C. Increase marketing spend on Content Syndication
D. Increase marketing spend on Webinars

Answer: D

NEW QUESTION # 61
......

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