This lesson is from the “mindset” section of the “10x Your Profit and Income: Growth Marketing Masterclass.”
You can sign up using the code “10xgrowthhack2023” for a 15% discount at checkout.
“There are many who find a good alibi far more attractive than an achievement. For an achievement does not settle anything permanently. We still have to prove our worth anew each day: we have to prove that we are as good today as we were yesterday. But when we have a valid alibi for not achieving anything we are fixed, so to speak, for life. Moreover, when we have an alibi for not writing a book, painting a picture, and so on, we have an alibi for not writing the greatest book and not painting the greatest picture. Small wonder that the effort expended and the punishment endured in obtaining a good alibi often exceed the effort and grief requisite for the attainment of a most marked achievement.” – Eric Hoffer
If you don’t have unshakable confidence and belief in your product and what you are doing, then no one else will.
It’s a bit surprising, but one of the obstacles that holds us back the most from succeeding at marketing and growing our business is ourselves.
When you’re in the trenches and the bullets are zipping past your head, do you have the mindset that you will continue on?
You have to be of the mindset that your mission is to bring abundance and value to every person that interacts with you and your business.
Remember this important truth, people hate to be sold but they love to buy. Your job is not to sell to people or to take anything for yourself but to give so much value that you create a buying frenzy.
With that said, it’s virtually impossible for any startup to not encounter difficulties, challenges, haters, people who would love to see you fail. And if your mindset is not strong enough, it is easy to become buried by all of this.
Every single business comes up against detractors and people who will criticize your idea. The bigger you become, the more haters you will encounter.
Sales is a process of satisfying objections. Prospects with very limited knowledge of your product will challenge you and ask questions – this is taken for granted.
You lose when you allow their voice to drown out your own inner one.
Every entrepreneur that I’ve ever known and worked with is an intelligent and sensible person. They don’t wish to be a burden on anyone rather, they start their business because they want to be able to help and contribute to the world at large.
Unfortunately they also sometimes have a mindset that by promoting their products, they are intruding upon others in an unwelcome way.
Program Your Mind to Become Bulletproof
Never become too emotionally attached to anything that you are doing.
I think that this is the biggest reason why startups in general fail and why so many never create any kind of traction.
In so many cases the biggest hurdle that we face trying to start and grow a business is ourselves.
It is so easy to fill up our schedules with all kinds of busy work, putting out fires and doing whatever we can to make ourselves feel like we are keeping busy.
But what we are really doing is we are prioritizing non-essential things over the more pressing priorities, especially when it comes to sales and marketing and just putting ourselves out there to the extent that we could be doing.
If you were to take an honest look at your activities and the extent to which you’re actually promoting your brand, your company, and your products, tell me honestly what score you would give yourself?
It is very rare that anyone is doing a 10 out of 10. It is more likely that, if we are being honest, many of us are about a 2 out of 10 or a 3 out of 10 and this is still better than many companies which are a zero out of 10 or 1 out of 10 in their marketing.
And I would even rate myself, in most cases quite low, even when my marketing is working successfully. I still feel that there is always more that I can do and always room for improvement.
In any case, the most important thing is that you do not become addicted to the struggle.
It is so easy to become caught up in an action-postponing, never ending loop of our own making.
And this is one of the chronic reasons why so many startups fail to go anywhere. And even if they do make progress, they get stuck somewhere.
And yes, it all comes down to you if you are the entrepreneur or the business owner, because your employees will never care about your business as much as you do. The motivation and drive starts with you and you cannot outsource that to anyone.
Fortunately, there are some easy steps that we can take today to change this.
Optimize Your Inner Thoughts for External Results
As a marketer and an entrepreneur, programming myself with the right thoughts is something that I find essential to do everyday.
Like working out the body, it’s also important to train the mind. We take showers everyday, it’s considered normal and strange if we don’t. But how many of us actively have systems in place to motivate ourselves and program the right thoughts and attitudes every single day?
The first and easiest step is to practice some type of active meditation. This is not meditation as most people think of it, where they have to set aside time by themselves and clear their mind. It’s about setting an intention and using the gears in your mind to propel you forward to your intention. It’s not about clearing your mind but setting it in the path that you wanted to go.
For this, I highly recommend starting with some guided meditations. It’s very simple, when you are getting ready for your day or having breakfast, you can listen to simple 20 minute audios that program you to be successful at anything that you choose to do.
You can find many great guided meditations just from YouTube. You can easily search for and find guided meditations from some of the following creators: Dare to do Motivation, Marisa Peer, Paul, McKenna, Bob Proctor, Michael Sealey, etc.
The power of listening to these audios everyday is that rather than leaving your mind to its own devices, you start it on the course that will give you the best results. You program it to reject disempowering thoughts and replace them with more empowering thoughts and beliefs. And this is especially important when it comes to creating the unshakable foundation that you need to grow your business.
To successfully promote your product, it is also essential to integrate these types of beliefs:
At the deeper state you can repeat the following beneficial statements:
- “I am enough. I’ve always been enough. Always will be enough.”
- “In spite of [XYZ], I love and accept myself completely.”
- “My purpose in life is to find ways to serve humanity better.”
- “Every day, in every way, I am getting better and better and better.”
- “Positive thoughts bring me benefits and advantages that I desire.”
- “My job is to serve and give value. I will make the effort to help someone, whenever possible, every single day.”
Having a firm, unshakable belief in yourself, your cause, and your mission is what will allow you to take the difficult steps forward that you need to take on the path to success — and not run away from challenges.
My question to you is: when you try and take the required steps out of your comfort zone and the moment of truth comes, are you prepared to face the potential hostility without missing a step?
Even just the thought of promoting a product and encountering hostility can stop a lot of people from even trying!
Even just dealing with the clients that you already have can be nerve-rattling! And yes, I do speak from experience.
That is why what I’m teaching right now is so incredibly important.
Remember that if you have a purpose, if your mission is to help bring abundance and be a positive influence on everyone around you, doors will open for you where they may once have been shut.
Amor Fati – the antidote to anxiety and procrastination
Amor fati is a Latin phrase that may be translated as “love of fate” or “love of one’s fate”. It is used to describe an attitude in which one sees everything that happens in one’s life, including suffering and loss, as good or, at the very least, necessary.
You need to have the mindset that it is impossible to fail. You need to be able to see what other people call failures as stepping stones to get you to success.
Let me ask you a question.
If you publish a post then it only gets one likes, how do you feel? If you publish the post and it got a thousand likes, how would you feel?
Similarly, if you ran a promotion and it gets one sign up, how do you feel? If you run a promotion and it gets 10,000 signups how do you feel?
Is it possible that you can feel the same regardless of whether you get results poor results far your expectations or amazing results that far exceed them?
When you become indifferent to the outcome, you have tremendous Jedi level power.
Why? Because you can get up every day and grind in ways that people who are emotionally attached cannot. If you had a bad day, if you had a failure, it’s so easy to wake up the next day and charge ahead and get right back at it again.
Whether something good or bad happens, can you be able to see it as a positive? Can you look at your past experiences to see things that you consider bad, and try to consider how something good might have actually come from it?
There’s a story of an old Taoist farmer that I want to share with you.
On his farm he had one horse. One day, the gate was left open and the horse ran away.
All of his friends said, such bad luck!
He just replied, “Maybe. We’ll see.”
Then suddenly, the horse came back a few days ago with three more wild mares. His friends once again said, “such good luck!”
Again he replied, “Maybe. We’ll see.”
As his son was breaking in one of the wild horses, it threw him from his saddle and he broke his leg.
Once more his neighbors came over and said, “such bad luck!”
He replied, “Maybe. We’ll see.”
The next day, military officials from the government came to the town to conscript young men for service in the military. Seeing that the son’s leg was broken, they passed him by. Shortly after, almost all of the young men who were drafted perished in a great battle.
Once again, the neighbors congratulated the farmer on how well things had turned out and told him “such good luck.”
“Maybe,” said the farmer.
The winds of fortune are always in flux. We need to arrive at a state of mind where chance does not affect us. Life does not always give us what we want, it gives us what we need. Nothing is good or bad, it simply is.
This lesson is from the “mindset” section of the “10x Your Profit and Income: Growth Marketing Masterclass.” You can sign up using the code “10xgrowthhack2023” for a 15% discount at checkout.
