7-Steps to Rapid Membership Site Growth
Hey there, fellow entrepreneurs! Russell Brunson here, and I’ve got something exciting to share with you today. As entrepreneurs who rely on our own resources instead of venture capital, we often wonder how to effectively market our products and services while remaining profitable. Well, I have a game-changing strategy to help you grow your membership site at lightning speed.
Are you ready? Let’s dive in!
Unleashing the Power of a New Discovery
Have you ever experienced a success streak and then suddenly wondered why you stopped doing what worked so well? We’ve all been there. Today, I want to introduce you to an idea that has proven to be a catalyst for rapid growth in membership sites.
This strategy is not something new; it’s been around for a while, and I personally witnessed its success when I observed a gentleman named Alex Mandossian utilizing it to fill up his software program. Inspired by his results, I implemented this strategy multiple times, and each time, it worked like a charm.
The Power of Promotion and Events
So, what’s the secret sauce? The key lies in promoting an event that captivates your audience. Whether it’s through webinars, Facebook Lives, or even good old-fashioned seminars, the goal is to generate buzz and anticipation. The event serves as a platform for introducing a brand-new discovery or concept related to your membership site. Picture it as a curtain-raiser for something extraordinary.
Introducing the “What”
During the event, your focus should be on revealing the “what” of your discovery. Tell a compelling story about how you stumbled upon this breakthrough and the remarkable results it has produced. Share your excitement and build anticipation among your audience. Help them understand the essence of the discovery without revealing the intricate details of implementation just yet.
The Unveiling of the “How”
At this point, your audience is buzzing with curiosity. They want to know how to make this incredible discovery work for them. Now is the time to announce a live training session exclusively for your paid members. Emphasize that this training is a one-time opportunity, not to be recorded or shared again. By creating a sense of urgency, you encourage your audience to take action swiftly.
Membership Site Madness
For existing members, congratulations! They gain access to the exclusive live training session where you’ll dive into the nitty-gritty details of the implementation process. However, for those who aren’t members yet, there’s a time-sensitive window for them to join before the live training commences.
Make it clear that once the clock hits the top of the hour, the opportunity is gone forever. Urgency prompts action, and you’ll witness a surge in membership sign-ups during this brief period.
Results Worth Celebrating!
The beauty of this strategy is that it has proven to be highly effective. In just 15 minutes, you can experience an influx of new members, sometimes reaching several hundred. Even if your list is smaller, the conversion rates can still be remarkable, especially if you offer a free trial for your membership site. The “what and how” approach generates excitement, drives engagement, and ultimately fuels the growth of your membership site.
Take Action and Execute!
I’m personally excited to execute this strategy for ClickFunnels, and I encourage you to give it a try for your own membership site. Remember, it’s all about unveiling a compelling discovery, crafting a captivating story, and creating a sense of urgency. This combination is sure to attract eager members and propel your site to new heights.
Conclusion
There you have it, the number one way to skyrocket your membership site’s growth. By harnessing the power of events, promoting a remarkable discovery, and leveraging the excitement to drive membership sign-ups, you can achieve phenomenal results. So, what are you waiting for? Go ahead and put this strategy into action. Watch your membership site thrive as you captivate, engage, and convert your audience into enthusiastic members. Good luck, and may your membership site journey be filled with success!
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