The natural inclination of most business owners, when they present themselves and their products, is to try and make themselves look as good as possible, talk about how great they are, talk about how great their product is.
We tend to look at marketing and advertising through the lens of what it is we want to sell. We are chasing after sales, we are chasing after profit, and just following our natural instinct.
We often think about marketing in terms of wanting to present what we have to sell, rather than what it is people actually want to buy. What are the actual things that would motivate them to buy?
Click here to get access to the full course.