You can get a master’s degree in marketing, spend a decade as a business development specialist, and read every single marketing book on the subject. You’ll probably learn how to read a bunch of charts and memorize a whole bunch of acronyms like ROAS and CPL and so on. But in a lot of cases, this abundance of information can be counterproductive. It can easily obfuscate us from what the core essence of marketing actually is. The core of marketing should be first and foremost the foundation of every single marketing campaign. If you start with the advanced concepts and software while ignoring the simple basic truth, your marketing is doomed to fail from the start.
The heart of marketing begins with a simple truth, and in this video we discuss exactly what it is.