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How to Explode Your Growth with Instagram Reels
Are you struggling to grow your social media presence? Then bookmark this post! We will cover everything you need to know to craft a winning Instagram strategy for 2023 and beyond.
One of the best options to start gaining traction is to start creating reels.
Reels are short and entertaining videos are easy to consume that are easy to create on your phone… and they cater towards our generation’s increasingly shorter attention span.
If you know how to make an impact in 15 seconds or less, then you know how to sell to today’s youth. You’ll have to get creative if you consistently want to turn reel viewers into followers.
In this article, we’ll explore the importance of reels for social media growth, especially on Instagram. We’ll show you how to use reels to reach more people, connect with users, and grow your following. Whether your reel goes viral or not, these fun and easy-to-consume videos will help you:
- Reach more people
- Connect with users
- Grow your following
Here are some examples of how you can take reels to your advantage:
1. Create and share a compelling brand story
2. Educational content — check Quora for questions
3. Entertaining/ humourous content — follow and “jack” the trends
4. Behind the scenes — show the human side
5. Client reviews — get people excited that they can achieve the same
Best Practices to Create Trending Content
If you want to start creating reels that get engagement and views, it helps to take time to do research. Ten minutes of research can save you ten hours of creating content which gets no views.
Explore the “For You” page on TikTok: TikTok’s “For You” page is a curated feed of videos that are algorithmically recommended to users based on their past behavior. Spend some time exploring the types of videos that are being featured on the page to get a sense of the trends and styles that are popular.
Pay attention to engagement: On both Instagram and TikTok, engagement is a key indicator of what’s working. Look for videos that are getting lots of likes, comments, shares, and saves. Try to identify commonalities among the successful posts, such as certain topics, styles, or formats.
Follow influencers in your niche: If you’re trying to build a following in a particular niche, follow the influencers and content creators who are already successful in that space. Pay attention to the types of content they’re posting and how they’re engaging with their followers.
Monitor hashtags: Hashtags are a great way to discover new content and see what’s trending on both Instagram and TikTok. Keep an eye on the hashtags that are relevant to your niche and see what types of content are being posted under those hashtags.
Certain hashtags demonstrate buyer intent, for example the hashtag #amazonfinds is great if you are in the dropshipping niche or want to study things that people are buying that are trending:
Use analytics tools: Both Instagram and TikTok offer analytics tools that can give you insights into the performance of your own content, as well as that of your competitors. Pay attention to metrics like engagement rates, views, and follower growth to see what’s resonating with your audience and what’s not.
30 𝗵𝗼𝗼𝗸𝘀 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 Instagram reel 𝘃𝗶𝗲𝘄𝘀
“Hooks” are what get people to open your content in the first place. They also provide the basis for a compelling storyline and give you an idea about what kind of videos to create.
If you make 30 short videos using these 30 Instagram hooks, you’ll be off to a great start:
1) 5 ways to achieve…
2) 4 steps to get…
3) How I went from X to Y
4) Lessons I wish I learned when…
5) Ultimate hack to 3x…
6) What I would do if I had to..
7) 3 rare habits to…
8) 3 fast ways to…
9) My journey from zero to…
10) The secret to get more…
11) You won’t believe this…
12) Double your results with…
13) Avoid these toxic mistakes
14) 3 rules to unlock…
15) Step-by-step guide to…
16) Top 3 tools to simplify…
17) The surprising benefits of…
18) My daily habits for a healthy lifestyle
19) The biggest mistakes people make when…
20) How to overcome fear of…
21) Why you should start…
22) A beginner’s guide to…
23) The power of positive self-talk for…
24) The best ways to stay motivated while…
25) How to achieve your goals faster with…
26) The common myths about…
27) My favorite self-care routines for…
28) The secret to staying organized when…
29) Quick and easy workouts for…
30) How to deal with stress and anxiety while…
Create Compelling Instagram Reel Thumbnails
In my opinion, the best way to find killer thumbnails is to look around and see what else is working well for other successful people.
I’m friends with Andrew Henderson, the founder of Nomad Capitalist, who puts out YouTube content on a daily basis:
He and his team do an excellent job not only creating unique and engaging content, but also with the presentation of their video content. When I was preparing my own video content for the School of Growth Hacking, I took screenshots of the thumbnails from The Nomad Capitalist’s videos, and Googled “What the Font” to upload the screenshot and find a similar font to use in my own video thumbnails.
Borrowing good ideas from Andrew’s channel allowed me to create great thumbnails for my videos and posts too.
For adding text banners above your reels (and advertisements), the best option to use is Adobe Premiere Pro. There are also a number of alternatives which can do similar such as iMovie, Final Cut Pro, Canva, and Invideo. Graphic River and Video Hive by Envato Marketplace can provide you even more cool effects, designs, and graphics to your videos.
Keys to converting potential clients on Instagram
This strategy will bring you insane results if you follow the next steps. If you’re someone creating educational content you can’t skip this!
1) Practice what you preach:
Instead of repurposing from blogs and websites, create content that revolves around your own methods, case studies and strategies that have worked for you and your clients.
When you create content that is based on your own experiences, knowledge, and personal anecdotes, you are able to bring something unique to the table. Your audience will be more likely to trust you when you can showcase your own unique perspective and experience.
For this reason, I like to use AI tools such as Chat GPT as an assistant only — and prefer to create my own ideas and write my own content for video scripts using transcription features on my phone.
2) Use your own case studies:
This will help you establish and build your influence as the go-to expert, increase trust with your audience which can help you bring more clients onboard.
Case studies are one of the most powerful tools to showcase your expertise and the results you can achieve for your clients. Clients need to be able to see that you can walk your talk and this is absolutely critical to getting yourself hired and making sales.
Whenever you share real-life examples of your work, you also demonstrate your ability to deliver results and establish yourself as a go-to expert in your niche. If you don’t have case studies yet, find ways to get some practice and results under your belt first — even if it means offering services at cost on freelance sites such as Fiverr and Upwork.
3) Create based on experience:
When you’re taking about your experiences and results you’re distinguishing yourself from your competition. Being relevant and unique will allow you to grow even faster.
Sharing your personal experiences and insights can help you stand out from others and take off. By offering unique perspectives and insights based on your own experiences, you can establish a personal connection with your audience and make yourself more relatable.
4) Use results and social proof:
Adding social proof to your content will automatically attract new paying clients simply because they will want to achieve the same results and outcome.
Sharing social proof, such as testimonials from satisfied clients, can help build trust and credibility with potential clients. When people see that others have achieved the results they are looking for by working with you, they are more likely to trust you and seek out your services.
By showcasing your results and social proof, you are demonstrating your ability to deliver real value to your clients and establishing yourself as a trusted authority in your field.
FAQs: How to Grow With Instagram Reels
How do I create an Instagram Reel?
Well, first you need to channel your inner Spielberg or Scorsese and come up with a creative idea for your Reel. Then, open up the Instagram app, tap the camera icon, and select the Reels option. From there, you can record, edit, and add fun effects to your Reel before sharing it with the world.
What is the difference between Instagram Reels, posts, and stories?
Think of Instagram Reels as short, entertaining videos that showcase your creativity and personality. Posts are more permanent and typically feature a single photo or video with a caption. Stories are ephemeral and disappear after 24 hours, making them perfect for sharing behind-the-scenes moments or fleeting thoughts.
How do you get more followers on Instagram Reel?
First, make sure your Reels are engaging and entertaining enough to keep people coming back for more. Use popular hashtags and collaborate with other creators in your niche to get your content in front of a wider audience. And of course, don’t forget to share your Reels on your other social media platforms to get even more eyes on your content.
How do you use Instagram Reels to market your business?
Showcase your products or services in a fun and creative way, or share behind-the-scenes glimpses of your business to give followers a sneak peek into your world. Collaborate with other brands or influencers to expand your reach, and always remember to use hashtags and engage with your audience to keep them coming back for more.
How do I grow my reach for Instagram Reels?
One way to grow your reach is by utilizing Instagram’s Explore page, which features Reels that are trending or relevant to your interests. Make sure your Reels are optimized with relevant hashtags and engaging captions to increase your chances of being featured. Collaborating with other creators and engaging with your followers can also help increase your reach.
Can Instagram Reels help to grow my following?
Absolutely! Instagram Reels are a great way to showcase your creativity and personality, and can help you stand out from the crowd. By consistently creating engaging content and utilizing strategies like hashtags and collaborations, you can grow your following and connect with a wider audience on the platform.
To learn novel ways to growth hack and automate every aspect of your Instagram marketing and truly growth hack the platform, with some skill, dedication, and the right tools. The Growth Hacking and Lead Generation Masterclass is the place to start.