Hey there, friend!
Ever wanted to figure out how to run effective Facebook ads but run into a wall of frustration to get started and gain cost-effective results? Today, I want to go over a simple strategy that anyone can follow to gain budget-friendly leads, build their list, and generate sales using paid Facebook ads.
The best part? You don’t have to break the bank – we’re talking a mere $5 a day, or if you’re feeling adventurous, $10 a day. Let me guide you through a simple yet powerful strategy to prepare for your launch, build your email list, and make an impact without burning through your wallet.
Before we jump in and get started, a little bit of backstory…
Unveiling the Offer: AI Tools Spreadsheet
Initially, I directed Facebook traffic to a landing page on my website. The offer? A downloadable spreadsheet featuring nearly 500 AI tools and resources. A digital product offer like this such a spreadsheet list of tools is universally understood, requires minimal explanation, and triggers instant curiosity… which makes the offer effective as a front-end lead generation tool.
Pro tip: Take a screenshot of your freebie, blur out the details, and use it in your ad. It sparks curiosity without giving anything away — they HAVE to opt in to unblur it.
Landing Page or Facebook Form Ads?
You might be asking: why transition from sending traffic to a landing page to opting for Facebook forms? Cost-effectiveness. Running $5-a-day ads, I snagged nearly 800 leads for a mere $108: which amounts to about 14 cents per lead. By keeping people on Facebook, Facebook delivers your ads at a lower cost, and opt-in rates are higher. An investment like this delivers returns without breaking the bank.
I’ve also used the “Tailored Leads” campaign option with advantage + targeting, to make my life as simple as possible.
Using “English” as the language, I’ve opted for an international audience.
Let’s dive into the nitty-gritty of the ad. The media – a screenshot of the AI tools spreadsheet with attention-grabbing headlines. Keep it visually appealing for various formats like stories and regular posts.
Cracking the Code: Copywriting Secrets
It’s important to look at your advertisement (and your funnel) as the beginning of a relationship — you want to look at it chronologically, like a timeline.
A great headline and an irresistible offer – such as the AI tools bundle – is only just the start. We don’t stop there. You also want to present a secondary offer, in my case, “10x Your Productivity and Profit within 30 days.” It’s all about deepening the relationship and providing even more value, so that they come to see you as indispensable.
Finally, you’ll want to have more no-brainer offers further down the line to get them to take the next step to making a purchase, and getting even more value through higher ticket products (for this, you’ll want a great “closing offer” that removes the risk for them – such as a guarantee).
It’s a simple formula: initiate with a compelling giveaway, then deepen the connection with a value-packed follow-up.
Strategic Targeting: How to Test Your Offers and Win Beforehand
Let’s talk targeting. The best trick I’ve found to testing offers before gambling on advertisements is to start posting organically. Before spending a dime, I tested my offer in various Facebook groups, discovering that SAAS (Software as a Service) enthusiasts were the perfect fit.
By testing things with organic posts first, you can fine-tune your targeting without burning through your ad budget.
Behind the Scenes: Campaign Management
Wondering about the budget and results? I ran this campaign at $5 a day for a few weeks, spending a total of $100 and pocketing 750 leads. Looking at the numbers – all I need is one sale for our $300 membership to get 3x return on investment (we actually got two during this campaign). The list of e-mail addresses is just the icing on the cake and pretty much free.
If you’re new to the Meta Ads Manager interface and have difficulty finding those leads (as I did initially), don’t fret. Navigate to your ad, click through, and download those leads as a CSV file.
From there, you can seamlessly import them into your chosen email follow-up service. I use MailerLite, but there are plenty of options out there.
Automating the Process: Make.com Integration
Now, for the cherry on top – automation. Use Make.com to link your Facebook Ads Manager to MailerLite. This ensures your leads flow seamlessly into your follow-up sequence without manual intervention. Set it up, sit back, and watch your email list grow effortlessly.
Conclusion: Dive In and Build Your List
In a nutshell, the Facebook Ads game isn’t just for launches; it’s a long-term strategy. Start with a no-brainer offer, test it organically, and gradually scale with cost-effective ads. Build your email list now, even if you’re not launching immediately – trust me, future you will thank you.
So, my friends, let’s embark on this Facebook Ads journey. Dive in, experiment, and watch your leads soar without draining your bank account. Until next time, happy launching! 🚀