In your eyes, what would you say is the #1 thing businesses need to survive and prosper? A fancy website? Good management? Hard-working employees?
Unless you’re a huge company like Uber, getting customers and clients is the cornerstone that allows your business to function. Customers keep your website hosting bills paid and ensure you can compensate your employees.
And once you’ve got this down, and know how to generate customers on demand, it’s a total game-changer…
You can go out and make any business you start work, even with a boring product, because you can sell anything. With this power you gain the ability to decide your own income. And this control spills over into other areas of your life.
All of us want more control over our lives.
The #1 way to grow any type of business
The truth is that acquiring customers is very simple.
The heart of marketing lies in a single concept: “All businesses grow from conversations” — whether it be a blog post, Facebook status, Skype or WhatsApp call, email, boardroom pitch, or in-person meeting…
And to create that conversation you only need three things — a compelling message to share with the right people in your target market and the media to deliver it. This is the so-called “marketing triangle” advocated by Dan Kennedy.
Market: Identify who your true advocates, your customers will be, and focus the majority of your resources, time and attention on them.
Message: Think of the ways you will communicate and interact with your customers and create that message. You want to create incredible offers, as well as think about how to address their objections, and how to communicate value of you and what you offer.
Media: Think about how you create as many “touch points” with your ideal prospects and customers through different forms of media and how to systemize these.
No matter what type of business you are in, the formula is the same.
The trouble is that it can be a challenge to find the right people, get in touch with enough of them, and secure their business.
For some, this alone is the most time-consuming and frustrating part of running a business. Many entrepreneurs would rather do ANYTHING to avoid going out and selling their product.
And the more invested we are in our product / business, the harder it becomes to sell it.
Marketing is one of the most important disciplines in the world of business, yet also one of the most misunderstood and abused.
“All businesses grow from conversations.” -The Heart of Marketing
That’s Where I Help
A few students have written asking why they haven’t heard from me as much lately as I’ve been a bit remiss at updating the website and publishing new articles.
The truth is that since publishing the Growth Hacking Masterclass last year — I’ve been busy traveling and on the speaking trail, hosting events in a dozen cities such as Athens, Istanbul, Seoul, and Hong Kong…
I’ve had numerous businesses from virtually every industry queuing to partner or work together. I’ve focused my energies on developing a system to help them all get reliable results consistently.
To develop an effective message and influence the people they need to influence.
If you are interested to learn how to create these conversations online and then scale them through growth hacking… so that you have never have a shortage of prospects, leads, loyal users, and deal flow… now is a great time to reach out and get in touch.
I believe in you and know there are numerous untapped opportunities out there waiting for your business.
To help people succeed with this I have created the 10x Your Profit and Income: Strategy and Lead Generation Masterclass where we teach the best growth hacking strategies to help entrepreneurs and marketers generate their first (or next) 1,000 leads.
For a limited time, you can use the code “10xgrowthhack2023” to get 15% off the course.
If you’re interested in learning more, or want to discuss ways to take your business to a higher level… contact me and let’s have a conversation.
Another client, when referring a friend to me, called me her “secret weapon:”
I am offering limited coaching to only five entrepreneurs or businesses who want to work me and my team directly. As we are at high capacity already we can’t work with everyone. If you want to be one of the five, email: “firstname.lastname@example.org” and let me know.
If it seems like you would be a good fit, someone on my team will get back to you with all of the details.